What do you think sets some organisations apart from their competition? It is not a great product or good services, these can easily be copied or mimicked. In today’s world, great brands are those that have a clear purpose. Consumers (…)
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In this series of articles we have discussed how to create a brand and how to begin to successfully implement it. Creating lasting commercial value in a brand requires consistent application and careful stewardship. Commentators often ask, ‘so what are (…)
What your logo isn’t Your logo is the identifier of your brand, but your brand is not your logo. A brand could be defined as a combination of the company name, and associated symbols and signs. It’s what separates you (…)
Creativity is often thought of as a reserved attribute for those we assume are working in the ‘creative industry’. Most of us still consider certain people as ‘creatives’ and not ourselves. All too often I hear statements like: “I’m just (…)
Summary: In graphic design, cheap isn’t always the worst and expensive not always the best. Here is what you should look for in a crowd of designers. Finding a graphic designer to assist with branding is a daunting task. For (…)