In this series of articles we have discussed how to create a brand and how to begin to successfully implement it. Creating lasting commercial value in a brand requires consistent application and careful stewardship. Commentators often ask, ‘so what are (…)
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What your logo isn’t Your logo is the identifier of your brand, but your brand is not your logo. A brand could be defined as a combination of the company name, and associated symbols and signs. It’s what separates you (…)
Creativity is often thought of as a reserved attribute for those we assume are working in the ‘creative industry’. Most of us still consider certain people as ‘creatives’ and not ourselves. All too often I hear statements like: “I’m just (…)
Summary: In graphic design, cheap isn’t always the worst and expensive not always the best. Here is what you should look for in a crowd of designers. Finding a graphic designer to assist with branding is a daunting task. For (…)