Category Archives: Branding

business stationery

Why Business Stationery is so important

Business Stationery is often your business’s first impression. I was in a meeting in Dubai with a client last week, we were talking about their new branding project. Bare in mind we don’t even have a brand name at this (…)

brand manifesto

How to Write a Great Brand Manifesto

What do you think sets some organisations apart from their competition? It is not a great product or good services, these can easily be copied or mimicked. In today’s world, great brands are those that have a clear purpose. Consumers (…)

Branding Colour Spray

Creative in business

Creativity is often thought of as a reserved attribute for those we assume are working in the ‘creative industry’. Most of us still consider certain people as ‘creatives’ and not ourselves. All too often I hear statements like: “I’m just (…)


Whats the cost of a Logo?

As with many designers, we are often asked “How much does it costs to design a logo?” Well that’s a broad topic and a little more information is required upfront before a accurate quote can be provided. That being said (…)

Animus Branding Dubai

The Art of Logo Design

  This short documentary from Off Book is a great teaser into the Art of Logo Design.

American Express Brand

You’re a Brand, not a Friend

There has been a lot of discussions on and offline about customer relationships and how to engage with your clients. Well here’s some news for you “You’re a Brand, not your clients friend that they wanna go drinking with”. A (…)

Paul Rand Design

A tip of our simple design hat..

  The world is now brimming with great graphic designers, it’s a difficult task to make your mark on the industry these days. Yet there are names that will always stand out as pioneers in our field though and we (…)

Olympics Logo Design Dubai

London Olympics Ticket brand design

Brand Design: There was a great deal on controversy over the Wolff Olin’s designed London Olympics 2010 logo, brand design when it was originally revealed back in 2007. Costing some £400,000, the general consensus was dislike and disdain. Interestingly Futurebrand are (…)